TURN UP SC

After the 2013 football season concluded and we hired Steve Sarkisian as the new USC head football coach, we created a fresh marketing campaign to generate a stronger following amongst our younger fan base. #TurnUpSC was created to help attract a younger audience that was lagging in terms of season ticket renewals. The tag and phrase was used across all forms of social media, print projects, billboards and busses. #TurnUpSC

New USC head football coach Steve Sarkesian.
Instagram design featuring RB Buck Allen
Screen capture of reponses to a TURN Up post on the USC Athletics Instagram page
Screen capture of reponses to a TURN Up post on the USC Athletics Instagram page
Artwork for the back of a USC campus bus
Artwork for the side of a USC campus bus
Artwork for the side of a USC campus bus
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